An Update on the Juul E-Cigarette Lawsuits

After a wave of Juul e-cigarette lawsuits, vaping company Juul Labs, Inc. suspended all broadcast, print and digital product advertising in the U.S. on September 25, 2019. This suspension also comes after major media companies have dropped Juul’s advertising in recent weeks after it was learned that several individuals have died or become seriously ill after using Juul. Specifically, CBS, WarnerMedia and Viacom were reportedly pulling Juul ads from their networks.

Prior to Juul suspending its advertising, on September 9, 2010, the FDA issued a warning letter to Juul Labs Inc. for “marketing unauthorized modified risk tobacco products by engaging in labeling, advertising, and/or other activities directed to consumers, including a presentation given to youth at school.” The FDA warned that Juul Labs would face fines as a result of their marketing and promotional activities, specifically, its claims that Juul was a safer alternative to cigarettes.

Wexler Wallace has filed Juul e-cigarette lawsuits on behalf of individuals who have been injured after using Juul. These lawsuits allege that users became addicted to Juul alleging that Juul Labs engaged in fraudulent marketing. These plaintiffs assert that Juul claimed its e-cigarettes are meant to help adults stop smoking cigarettes, while marketing them to minors and young adults who have never smoked, and likely would not have begun smoking. The lawsuits also allege that Juul falsely claimed its products are a safe alternative to cigarettes. Other lawsuits are based upon product liability alleging that Juul’s products are defectively designed as they are inherently dangerous and that Juul failed to warn about the risks associated with its product.

Wexler Wallace is investigating claims that the popular e-cigarette known as Juul may cause health complications and addiction in teens. If your teenager has become addicted or harmed by a Juul e-cigarette in Illinois, contact Wexler Wallace for information about the firm’s Juul e-cigarette lawsuits.